See which parts of a page drive people to convert and which parts get in their way. Watch as clicks, moves and scrolls are immediately populated on every element, drop-down, pop-up and hover-over menu. Isolate certain devices, traffic sources and visitors to identify potential pain points and problem areas.

Watch everything a visitor does on your site to see their journey to conversion. You can also set up conversion funnels to quickly see where people abandon their path to conversion on your website.

Ask key questions to the right people and the right time with surveys. Use announcements to provide a discount code or product update to all visitors. Choose how they display on your site as a sticker or full-screen mode.

Find out why people are abandoning your forms and fix these issues to reduce abandonment and increase your sales. Spot the fields visitors are working on before they abandon the form and identify fields visitors complete more than once to spot signs of trouble. Track how long a visitor is on a page before they start filling out the form.

Answers the pressing questions about your website visitors through a collection of Optimization Opportunities tied to specific parts of the customer journey. Each of these opportunities represent something you should be paying attention to on your website.